Marketing and communications is changing. In an age
of social commerce, the Big Idea backed by smart analytics produces great
strategy delivered through engaging content and brand advocacy.
The aim is to navigate the gap between customers and change their behavior or
encourage a business transaction. Clients want creativity combined with
precision. They are recalibrating the media mix and emphasizing collaboration
and real-time responsiveness over siloed thinking.
Traditional marketing disciplines no longer matter as much as content,
engagement, conversation, and analytics – the essence of social commerce.
The Hub and W2O Group are convening a group of the smartest thinkers to
look under the hood of this new and exciting dynamic and uncover the key trends
driving modern communication and social commerce.
Speakers will include ZOZI founder and CEO TJ Sassani; Chris Castro, VP
of communications at 23andMe; Natalie Malaszenko, VP of global
digital marketing at HP; StubHub CMO Ray Elias; and W2O Group president Bob Pearson.
Space is limited, so please confirm your attendance as soon as possible.
Please RSVP by emailing : [email protected]
Join us to explore the future of brand advocacy. We look forward to
seeing you on June 27th.
June 27, 2013 – 4-7pm
Fremont St, San Francisco, SF 94105
Cocktails and light appetizers will be served.