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The House That Data Built: Use Digital Intelligence To Drive Individualization

Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You’re not alone.

Join guest speaker, Forrester Research Senior Analyst James McCormick and BlueConic’s Director of Product Marketing, Cory Munchbach, to learn how enterprise marketers use digital intelligence to drive individualization – and better marketing outcomes. This level of personalization requires that marketers not only rationalize and unify disparate data, but also optimize their interactions and do so continuously. In this webinar, we’ll discuss/explain/present what marketers need to do to build a technology stack that uses digital intelligence to drive individualization.

Key takeaways:

  • Digital intelligence is a discipline that aligns strategy, organization, and technology; learn what you need to do to succeed at all three dimensions
  • Marketers’ ultimate objective should be to recognize individuals across channels, sessions, and devices in order to tailor their experience; follow the example of leading brands across industries who are finding success
  • Personalization isn’t a set-it-and-forget-it exercise; brands need the data, analytics, and action-layer technology to optimize the customer experience continuously
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