Tuesday, July 21
Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You’re not alone.
Join guest speaker, Forrester Research Senior Analyst James McCormick and BlueConic’s Director of Product Marketing, Cory Munchbach, to learn how enterprise marketers use digital intelligence to drive individualization – and better marketing outcomes. This level of personalization requires that marketers not only rationalize and unify disparate data, but also optimize their interactions and do so continuously. In this webinar, we’ll discuss/explain/present what marketers need to do to build a technology stack that uses digital intelligence to drive individualization.
1.Digital intelligence is a discipline that aligns strategy, organization, and technology; learn what you need to do to succeed at all three dimensions
2.Marketers’ ultimate objective should be to recognize individuals across channels, sessions, and devices in order to tailor their experience; follow the example of leading brands across industries who are finding success
3.Personalization isn’t a set-it-and-forget-it exercise; brands need the data, analytics, and action-layer technology to optimize the customer experience continuously
James McCormick, Principal Analyst Serving Customer Insights Professionals, Forrester Research
James serves Customer Insights Professionals. He is a leading expert on the online marketing suite and CI services, including database marketing service providers and agencies. His research incorporates a process, technology, and services framework enabling a single view of the customer across channels, and it provides process tools to support collaboration, centralize optimization, and support a partner ecosystem.
Corey Munchbach, Director of Product Marketing, BlueConic
Cory Munchbach is the director of product marketing at BlueConic where she is responsible for guiding the company’s product vision and messaging to deliver the best results for clients. Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. Cory is a Boston College alum and proud Boston native.