The Finish Line Inc. has selected online direct marketing firm Responsys' platform to manage and implement personalized, permission-based one-to-one marketing programs, Responsys said yesterday.
The Finish Line, a specialty retailer of men's, women's and children's brand-name athletic footwear, apparel and accessories, will use Responsys Interact to plan, execute, measure and optimize personalized permission-based marketing activities.
“After evaluating several vendors, we chose Responsys because we found it to be the most flexible high-end solution,” said Scott A'Hearn, marketing manager at The Finish Line, Indianapolis.
“Responsys Interact's tracking software and analytics were especially appealing to us, as was the potential for advanced personalization. We're very pleased with the results to date.”