The Art of Segmentation in Cross-Channel Marketing

Register now!

Thursday, October 16
1:00PM ET/10:00AM PT

Segmentation can play a pivotal role in the ability to engage a customer in the right channel at the right time and with the right message. However, using segmentation can be daunting if you haven’t collected the right data to truly understand your customer.

Jenn McClain-De Jong, senior vice president, e-commerce, at The Limited joins Experian Marketing Services in a special webinar to discuss how The Limited is incrementally increasing sales by leveraging data collected online, as well as using the power of segmentation to deliver shoppers highly customized brand experiences.

Join this webinar and learn about:

  • Collecting the right data for effective online segmentation
  • Understanding online’s role in cross-channel marketing
  • How The Limited is bridging the gap between online and offline worlds

Featured Speakers:

Jenn McClain-De Jong, Senior Vice President, E-commerce, , The Limited

Jenn McClain-De Jong is responsible for growing ecommerce channel. This includes financial forecasting/P&L, website platform, base photography, online marketing, fulfillment and call center. Prior to joining The Limited, Jenn spent time at Chico’s FAS and Ann Taylor overseeing Online Marketing and Analytics. She has her MBA from McCombs School of Business at The University of Texas and her BS from Quinnipiac University.

Elaine Yavorcik, Client Partner, , Experian Marketing Services

Elaine Yavorcik brings her passion and knowledge of digital marketing to the Experian Marketing Services Strategic Accounts team with more than eight years of experience gained in the retail, online media, financial, non-profit, radio and television industries. In her current role, Elaine works primarily with Fortune 500 retailers to develop digital marketing strategies that drive engagement, growth and profitability through their email marketing programs. Elaine is a graduate of The Ohio State University where she received a BA in Communication as well as her MBA with a focus in marketing.

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