Succeeding as a marketer today requires agility, adaptability, perseverance—and an affinity for using data to guide decision making. Winning customers’ hearts and mindshare while reaching lofty business goals takes all that, plus a dedication to truly understanding customers’ needs and preferences and deftly balancing them with those of the business. The Direct Marketing News 2016 Marketing Hall of Femme honorees stand out as exceptional among the many talented marketers achieving success today. This group of extraordinary female marketing chiefs has risen to the apex of the profession as inspirational leaders and champions of customer-centric marketing. Their strategies improve their organization’s marketing performance and have yielded measurable results—from increases in customer engagement and loyalty to revenue growth.
Honorees are the senior-most marketer in their organization, reporting directly to the president or CEO. They stand out for their approaches to leadership and marketing, as well as for their previous and current successes. Read on to learn about the achievements of such an accomplished group of marketing leaders. –Ginger Conlon