LinkedIn recently put out its list of the most influential brands on its platform, rating them according to their content marketing skills.
It must be said that it isn’t really accurate to include media companies in the list. Publications such as Forbes, Mashable and Inc aren’t marketing through content, the content is the product, so half this list isn’t quite right. However, the brands that do make it onto the list through virtue of the content they produce are noteworthy, and interestingly very tech centric.
The top brands include IBM, Hewlett-Packard, Microsoft and Salesforce which shows just how much content the old-tech guard is putting out and it also highlights how LinkedIn is far more rewarding for B2B focused content marketing than consumer-focused material.
Check out the infographic below: