Thane Inc., a direct response marketer, opened a Web site this week to display and sell its product line.
The La Quinta, CA, company specializes in the direct marketing of fitness and beauty products via DRTV. The new Web site, www.thane.com, displays items such as the AB-Doer, a fitness system, and the Orbitrek exercise machine.
The site features streaming videos of Thane infomercials and customer testimonials, order-tracking capabilities, live customer service and special Web site promotional offers. The company also has an affiliate program that lets other Web sites advertise Thane's product line and earn a 20 percent commission on each purchase.
Thane.ca, the Canadian version of the new Web site, will be operated by the company's division in Toronto.