Tessera Enterprise Systems, Wakefield, MA, and Prime Response Inc., Denver, announced a strategic partnership that will maximize clients’ investments in CRM systems at the DMA 81st Annual Conference & Exhibition in San Francisco.
Tessera will provide systems integration and consulting services while Prime Response will provide campaign management software. The companies are working with global clients in the financial services and telecommunications industries, including AirTouch Cellular Communications. AirTouch is building an integrated marketing system that will be used to deliver targeted marketing campaigns to customers.
“Tessera and Prime Response both recognize the powerful competitive edge that the right technology solution can provide marketers, so a partnership between the companies makes sense,” said Tim Hult, president/CEO of Tessera.
Tessera is a marketing systems integrator dedicated to building and enhancing large-scale CRM systems. Prime Response is a marketing automation solutions provider offering campaign management software.