List management, brokerage and data services firm Teramedia Corp. and Ethnic Technologies LLC., experts in multicultural marketing, have signed an agreement to use one another’s areas of specialization.
Teramedia will use Ethnic Technologies to accurately identify ethnicity, language preference, country of origin and religion of individuals on its response-based postal, phone and e-mail lists.
“The strategy here is t o offer our clients improved targeting and expanded reach,” said Scott Hardigree, chief marketing officer at Teramedia, Orlando, FL. “Teramedia can now offer our clients better ethnic and language-preference overlays. Ethnic Technologies can now offer their client larger universes of email address.”
In addition, Ethnic Technologies will be using revenue Booster, Teramedia ‘s e-mail append and can-spam ACT compliant fulfillment solution to expand their e-mail list rental offerings. Unlike traditional e-mail append, Teramedia will match opt-in e-mail addresses to the Ethnic Technologies databases and facilitate e-mail deployment and tracking in a fully managed environment.
