Staffing Industry Analysts Inc. debuted Contingent Workforce Strategies for executives who use, may use or procure temporary or contract workers as part of their human resources needs.
Initially published eight times a year, the glossy title from the Los Altos, CA, company mails free to 15,000 executives and managers in charge of hiring, using or managing contingent and temporary staff.
Contingency Workforce Strategies' subscriber list is proprietary and built from scratch. Recipients work in U.S. firms with staffs of 1,000 or more. Circulation is expected to rise to 20,000 to 25,000 copies by year's end. Non-qualified subscribers pay $96 a year.
Advertisers in the first issue include Adecco, Kelly, Randstad, Allegis and Vedior — five of the six largest temporary-staffing firms worldwide.
According to industry estimates, 2 percent — 2 million to 2.5 million individuals — of the U.S. workforce is temporary staff. Overall, about 10 percent of the nation's workforce is contingent staff, including temps, contractors and freelancers. More than $100 billion is spent yearly in the contingent workforce area.
Not surprisingly, Ron Mester, CEO of Staffing Industry Analysts, smelled an opportunity.
The company's older publication, Staffing Industry Review, is distributed 10 times a year to 15,000 executives in U.S. staffing firms. But Contingent Workforce Strategies goes to the end users of temps and contingency staff — a clear distinction with its older sibling.
“In a post-recessionary environment of employment growth, executives value tools and information that help them make decisions about how to source labor and skills, including traditional versus flexible contingent labor,” Mester said.
Meanwhile, publishers in California and Ohio launched new titles.
The Recycling Today Media Group, publisher of Recycling Today, introduced Secure Destruction Business. The magazine, available quarterly in print and monthly in e-mail newsletter, targets the growing security-destruction business for information, goods and documents.
Based in Cleveland, the publication starts with a circulation of 5,000. It goes to firms in the secured-destruction and storage business, franchises and entrepreneurs. The debut issue profiles Shred First LLC, Spartanburg, SC, along with articles on shredding-equipment options.
In Corona, CA, 2-year-old TEN Magazines launched a newsstand-only title called TEN Magazines' Trucks.
This enthusiast magazine from TEN Magazine — part of The Enthusiast Network — reflects its 14 automotive Web sites that attract 2 million unique visitors a month. TEN Magazines' Trucks will run articles on trucks in the market, along with reviews and accounts of test drives.