Tele-Response Center Inc. changed its name to 1 2 1 Direct Response to reflect the full complement of direct response services it offers.
The Philadelphia firm started in 1988 as an outbound call center outsourcing services provider but expanded to offer direct response analytics, direct mail fulfillment and outbound and inbound customer and donor contact services.
Clients include H&R Block Mortgage, Comcast, HBO, Special Olympics and the Multiple Sclerosis Association.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters