To help serve as a resource for business-to-business marketers Techmar Communications, Canton, MA, has launched a new Web site called the Response Management University. The site, www.responsemanagement.com, is intended to educate the sales and marketing community while making it easier for those in the industry to contact one another.
Visitors must register at the site and will receive breaking news and information. RMU provides menu choices that allow users to enter resource centers that will display everything from articles and case studies to job search information. The six menu options are Learning Center, Resource Directory, Tools of the Trade, Calendar of Events, Jobs/Career Section and Lead Management Audit.