Tealium today announced the introduction of data connectors that let enterprises integrate rich audience profile data into marketing clouds such as Oracle Responsys, StrongView, and IBM’s Silverpop. The provider of tag management solutions claims that the new connectors will allow its customers to maximize their cloud investments with more relevant and profitable remarketing campaigns.
This is accomplished, says Tealium, with an enhanced ability to trigger real-time interactions based on cross-channel behavior and visitor personas. The connectors, which are built into Tealium Audience Stream, in effect give clients the ability to amass their own marketing clouds by leveraging the best available solutions in the digital ecosystem.
“This is a powerful technology integration that will help us better engage our customers, and ultimately drive more subscriptions and revenue,” said Jer Tippets, analytics implementation specialist for Ancestry.com, in a press release. “With StrongView and AudienceStream, we can target and take action on our visitors within seconds, across channels, instead of having to chug through terabytes of data via traditional data processing methods.”
