TargitMail.com, Portsmouth, NH, released this week its patent-pending eTOM integrated marketing system.
The electronic, targeted opt-in messaging system is fully integrated with the Web and offers a wide range of direct marketing functions, from data collection and maintenance to campaign launching and tracking.
The system collects, updates, edits and houses data provided by more than 14 million subscribers on an opt-in basis.
In addition, eTOM provides data security and protects subscriber privacy. The system also collects data from individual subscribers who receive a password-protected account.
Database partners can use eTOM to connect data to the main TargitMail.com database, monitor their subscribers' activity and check on their account status through eTOM's Web-based interface.
The information is accessible 24 hours a day, seven days a week.