TargitMail to Be Offered on InfoUSA Site

Database marketing services company TargitMail.com said yesterday that it entered into an agreement with infoUSA.com that will allow marketers to mount permission-based e-mail campaigns from infoUSA’s Web site.

InfoUSA’s clients will have direct access to TargitMail’s TargitMailDirect self-serve e-mail marketing center. The interface will give marketers access to eTOM, a proprietary database of 12 million subscriber profiles, allowing them to submit queries and launch e-mail campaigns.

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