Targetbase named Mark Wright CEO on April 14. He will also continue to serve as president of the Dallas-based agency.
Wright took over the role from David Scholes, who is now chairman of the company.
Wright joined Targetbase in 2005 as EVP of client services. He was named president in 2008.
In addition to his new duties, Wright also remains director of client services, according to a company statement.
A Targetbase representative could not be reached by press time.