Customer relationship management firm Talk City Inc., Campbell, CA, Monday announced its acquisition of Research Connections Inc., an online market research company providing advanced proprietary technology for interactive community services.
“This acquisition accelerates the momentum of our business-to-business offerings and strengthens our market research product line,” said Peter Friedman, Talk City chairman/CEO.
Friedman characterized Research Connections, Westfield, NJ, as having “trailblazing technology, vision and expertise” that would complement Talk City’s core competencies in Web-based community building and strategic relationship management.
By integrating the two companies, Talk City said, the new company’s active business services client portfolio now exceeds 150.
Talk City will continue managing www.talk-
city.com, which includes online community programming for about 50 network participants, including NBC, The Hearst Corp. and Cox Interactive Media.