Take a Deeper Dive Into Data

Making the most out of data means pulling the right insights and then using that info to figure out what’s working—and what’s not. As 2015 comes to a close, it’s important for marketers to realize that today they have more visibility—i.e., more insight into the why behind the what—than about a decade ago. Use that information to make more informed decisions that have value to your audiences.

Below is a recap of the more effective strategies to help marketers push past anecdotal feedback about what’s supposedly working. Here’s how to apply analytics—particularly predicative analytics—to zero in on what’s really going to matter in 2016.

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