Watchmaking company TAG Heuer mixes beauty and brawn in an integrated marketing campaign unveiled yesterday featuring new spokesmodels actress Uma Thurman, golfer Tiger Woods, tennis player Maria Sharapova and NASCAR driver Jeff Gordon.
“Our prestigious roster of 2005 brand ambassadors and fashion-oriented ad campaign are representative of the brand and create a fusion of sport and glamour as its key message point,” president/CEO Jean-Christophe Babin said in a statement.
The 2005 “What Are You Made Of” campaign was photographed by well-known fashion photographer Patrick Demarchelier. It was created by Holistic Communications of Marin, Switzerland, and consists of print, interactive and billboard ads as well as direct marketing.
Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters