Tae Bo Dominates ERA Awards Program

LAS VEGAS – The Tae Bo infomercial boasted the most wins at the Electronic Retailing Association’s 1999 awards ceremony, hosted here Tuesday evening.

Although the infomercial for the martial arts exercise program won five awards, including one for Best Demonstration Show, it did not win the Infomercial of the Year Award. The top honor went to an infomercial for the Roto Zip Spiral Saw, produced by Future Thunder Productions, Sherman Oaks, CA.

The award for Best Corporate Infomercial was awarded to Hewlett-Packard for its infomercial titled ‘Printable Expressions,’ which marketed software to make greeting cards. The Tyee Group, Portland, OR, produced the infomercial.

The following is a complete list of the winners:

1999 ERA Award Winners

Category: Infomercial of the Year

Infomercial: Roto Zip Spiral Saw

Producer: Future Thunder Productions

Category: Best Demonstration Show

Infomercial: Tae Bo Infomercial

Marketer: NCP Marketing Group Inc.

Category: Best Documercial

Infomercial: 'Behind the Seas' An Inside Look at the Navy

Producer: Hawthorne Direct Inc.

Category: Best Talk Show Infomercial

Infomercial: Torso Track

Producer: Script to Screen Inc.

Category: Short-Form Commercial of the Year

Commercial: Providian Financial ‘Mailman’

Producer: Century Direct

Category: Best Infomercial Call To Action

Infomercial: Tae Bo Infomercial

Marketer: NCP Marketing Group Inc.

Category: Best Short-Form Lead Generator

Commercial: Child Support Enforcement

Producer: IntelliVision

Category: Best Direct to Consumer Short Form

Commercial: NOW

Producer: Phoenix Productions

Category: Best Internet Site in Support of Television Shopping

Web Site: The Hawaii Diet

Producer: Cesari Response Television

Category: Best Infomercial Product

Product: Tae Bo exercise program

Marketer: NCP Marketing Group Inc.

Category: Best Short-Form Product

Product: Hook 'N Hang

Marketer: TriStar Products Inc.

Category: Best Male Infomercial Presenter

Infomercial: Tae Bo Infomercial

Presenter: Billy Blanks – NCP Marketing Group Inc.

Category: Best Female Infomercial Presenter

Infomercial: Proactiv Solution IV

Presenter: Judith Light – Guthy-Renker Corp.

Category: Best Male Short-Form Commercial Presenter

Commercial: George Foreman's Lean Mean Fat-Reducing Grilling Machine with Warming Lid

Presenter: George Foreman – KingWorld Direct

Category: Best Corporate Infomercial

Infomercial: Hewlett Packard ‘Printable Expressions’

Producer: The Tyee Group

Category: Best Corporate Short-Form Commercial

Commercial: San Francisco Examiner and Chronicle

Producer: Century Direct

Category: Best Infomercial Producer

Infomercial: Tae Bo Infomercial

Producer: NCP Marketing Group Inc.

Category: Best Infomercial Production over $150,000

Infomercial: Cyclone XT by Fantom

Producer: Hawthorne Direct Inc.

Category: Best Infomercial Production under $150,000

Infomercial: The Enforma System

Producer: Modern Media

Category: Best Short-Form Production over $30,000

Commercial: George Foreman's Lean Mean Fat-Reducing Grilling Machine

Marketer: KingWorld Direct

Category: Best Short-Form Production under $30,000

Commercial: 'Keeping Up With the Jones'

Marketer: First Madison Communications

Category: Best Infomercial to Drive Retail Sales Campaign

Infomercial: George Foreman's Lean Mean Fat-Reducing Grilling Machine

Marketer: KingWorld Direct

Category: Best Infomercial Writing

Infomercial: Proactiv Solution IV

Marketer: Guthy-Renker

Category: Best Short-Form Script

Commercial: Citibank 'The Spokesman'

Producer: Century Direct

Category: Best Short-Form Producer

Commercial: George Foreman's Lean Mean Fat-Reducing Grilling Machine

Marketer: KingWorld Direct

Category: Best Asian DRTV Campaign

Product: Love Forever CD Collection

Marketer: TV Media USA Inc.

Category: Best European DRTV Campaign

Product: Super Hits of the 80's

Marketer: Key Film & Television

Category: Best Latin American DRTV Campaign

Product: Quit

Marketer: Producciones Infovision

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