Online ad network Tacoda will use Rapt Inc.’s network software to look at inventory, audience, pricing and revenue trends across its Tacoda Audience Networks.
Tacoda Audience Networks has partnerships with 3,000 Web sites including The New York Times, NBC Universal and Tribune Interactive. The Tacoda network reaches 100 million unique visitors per month, according to market researcher comScore, Chicago.
Rapt has more than six years of experience in inventory management and business analysis in the media industry. The San Francisco company’s proprietary analytic engine, operational applications and advisory services help marketers understand and manage relationships between product pricing, inventory and demand.
Rapt has customers like Apple, HP, iVillage, Microsoft (MSN), Seagate, Sun and Yahoo.
Tacoda , New York, is a behavioral targeting ad network that helps brand advertisers target messages to specific audience segments.