Sizeable Hispanic Markets: At a Glance |
|
Market |
Hispanic Population |
Los Angeles |
8.4 Million |
New York |
4.4 Million |
Miami |
2.1 Million |
Houston |
1.9 Million |
Chicago |
1.9 Million |
Overall, about two-thirds of all Hispanics in the United States are of Mexican descent. Central and South America account for 14 percent, Puerto Rico 9 percent and Cuba another 4 percent. |
|
Smaller Markets with High Hispanic Concentrations: |
|
McAllen, Texas |
94% Hispanic |
El Paso, Texas |
88% Hispanic |
San Antonio, Texas |
54% Hispanic |
Fresno-Visalia, Calif. |
50% Hispanic |
Source: U.S. Census, Advertising Age “Hispanic Fact Pack” 2006 |
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