Sybase Inc., Emeryville, CA, has made available the Sybase Industry Warehouse Studio for Media, which lets media companies implement a complete customer relationship management solution.
IWS for Media is an integrated business intelligence service that assists newspaper, magazine and cable-TV companies with advertising, circulation and marketing to subscribers, advertisers and prospects. IWS provides better access to and usability of existing data to analyze customer attributes, demographics and lifestyle data so media companies can target ideal prospects and deliver focused messages.
Information generated by IWS for Media allows media companies to maintain service levels for existing subscribers and advertisers while more accurately reaching targeted prospects.
For more information, visit the Sybase Web site: http://www.sybase.com.