SXSW Reveals the Latest in Music, Film, Art—and Marketing

Throngs of artists, consumers, and of course marketers are convening in Austin this week to consume copious amounts of entertainment, insight, and media at South by Southwest (SXSW). SXSW has grown into one of the premier media and culture events, and every year marketers’ interest in the extravaganza grows.

This year is no different.

Panels, presentations, and the inherent buzz that come with the festival seem to be galvanizing marketers—many who are sharing SXSW sights, sounds, and lessons on Twitter.

As with any other large event, SXSW hype seems equally rife with excitement and enmity.

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