Throngs of artists, consumers, and of course marketers are convening in Austin this week to consume copious amounts of entertainment, insight, and media at South by Southwest (SXSW). SXSW has grown into one of the premier media and culture events, and every year marketers’ interest in the extravaganza grows.
This year is no different.
Panels, presentations, and the inherent buzz that come with the festival seem to be galvanizing marketers—many who are sharing SXSW sights, sounds, and lessons on Twitter.
— Sid Bhatt (@Sid_Aarki) March 17, 2015
— Sam Wilson-Späth (@SamWilson1) March 16, 2015
— A Lexus OliveOil (@Miss0live) March 17, 2015
— Antonia Dunbar (@AntoniaDunbar) March 16, 2015
— Robin Lord (@RobinLord8) March 17, 2015
Saw clever quote earlier to the effect: “Wish I was at SXSW so I could see marketers marketing their marketing efforts to other marketers.”
— Joseph McKeating (@josifmck) March 17, 2015
As with any other large event, SXSW hype seems equally rife with excitement and enmity.
Drowning in meaningless marketing buzzwords and retweets. Must be SXSW.
— Brian Jepson (@btjepson) March 16, 2015
#SXSW is more about marketing now then music, film, & art.
— Champion.Randy (@EpicScene_LS) March 17, 2015
So, #SXSW is just one huge marketing stunt, right?
— Jake Pechtel (@JakePechtel) March 17, 2015
#SXSW This time use to be fun. Now its a desperate corporate sellout event with attempts to capture trends without doing marketing homework.
— Bluefoolio (@bluefoolio) March 17, 2015