Consumers prefer mail for receiving documents, letters, new product announcements and offerings and confidential communications such as bank statements and financial reports, according to a survey released yesterday.
The study by International Communications Research is the third mail preference survey commissioned since March 1999 by Pitney Bowes, Stamford, CT, a vendor of mail solutions for businesses.
The study found that despite the rise in households with access to e-mail — from 34 percent in 1999 to 62 percent in 2003 — 66 percent of respondents prefer regular mail for documents, letters and messages, up from 62 percent in 2001.
The survey asked respondents what communications method — mail, e-mail or telemarketing — was their least preferred. More than 60 percent chose telemarketing.