A duality exists when it comes to big brands, their marketing efforts, and the effects those efforts have on the marketing industry. On the one hand, businesses respect, and even emulate, the marketing concepts and strategies of the Coca-Colas of the world. On the other, the scale and success of these big brands’ marketing can seem unattainable to all but companies with sizeable marketing budgets.
While not every business can realistically expect the advantages a brand image like Comedy Central or Xbox brings to the marketing table, marketers can apply the creativity and data-orientation of these brands’ marketing—from content to email to social strategies.
Here, we share success stories that highlight recent campaigns from 10 illustrious brands.