Veridiem Inc. reached an agreement with Subaru of America Inc., the Maynard, MA, marketing resource management software vendor said yesterday. Subaru, which has a network of nearly 600 dealers across the United States, will use Veridiem software to help drive its nationwide marketing effectiveness and ROI initiative.
“We want to optimize the marketing investment required to meet our strategic business goals,” said Rick Crosson, vice president of marketing for Subaru. “We're working with Veridiem to learn the impact of each marketing mix component on sales, revenue and market share.”
Veridiem applications include:
· Veridiem Marketing Performance Monitor, which automatically generates reports to track profit-and-loss impact.
· Veridiem Marketing Planner for collaborative information sharing and planning process management.
· Veridiem Marketing Simulator, which helps marketers evaluate alternative plans, markets, target segments, media and programs by delivering what-if analysis capabilities.
· Veridiem Analytics Workbench, which lets internal marketing research personnel or external analytics vendors work within the Veridiem system to define and manage analytic algorithms and models.