The International Student Organization, a provider of health insurance services for foreign students studying in the United States, asked DMi Partners, Philadelphia, to handle interactive marketing and online client acquisition.
The agency will redesign the New York-based organization's site at www.isoa.org as well as take charge of interactive marketing and branding strategy, including search engine optimization and targeted advertising. DMi also will help the organization introduce a new line of insurance products for American students studying overseas.
About 570,000 students from other nations study in the United States while more than 2 million Americans are studying overseas. The International Student Organization has health plans targeting these students and their families. It also has ties with 1,500 universities nationwide.