Top 10 tips and use cases of successful streaming for b2b marketing
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Tuesday, August 20
1:00 p.m. – 2:00 p.m. ET
Streaming video can add sizzle to your B2B presentations—engaging key customers, prospects, sales teams, channel partners, shareholders, and media like no other format. But like any other dynamic medium, marketers need to make sure that they’re deploying their video strategically and effectively—and that they’re developing creative that truly differentiates them from their competitors. Join UStream to uncover the secrets behind generating a fascinating, audience-grabbing streaming video campaign.
In this session, you will discover:
- How to incorporate social components for maximum sharability
- How best to deploy streaming video to ensure a smooth cross-channel performance
- How you can use analytics to realize what content resonates with your audience
- How successful companies are using streaming for demand gen, product sales, shareholder meetings and more
David Gibbons, Vice President, Product Marketing
David Gibbons is Ustream’s vice president of product marketing. David is responsible for guiding the evolution of Ustream’s unique online video solution as it expands capabilities to meet Ustream’s thousands of broadcasters — from entertainers to consumers, companies to non-profit organizations — live video streaming needs.
David has held management positions at Ooyala, as well as Avid Technology, where he was responsible for product strategy of multiple product lines generating over $300M in annual revenues.
He studied Electronic Engineering at the National University of Ireland and Audio Engineering at Kingston University in London, England.