Strategic Fulfillment Group has introduced a real-time relational database technology for fulfillment systems, the company announced yesterday.
The technology lets users work with one customer name and address to access everything related to that individual directly from the Strategic Fulfillment Group files that are updated daily.
Such a product eliminates batch processing and merge/purge, the Big Sandy, TX, company claims.
The product targets publishers and direct marketers looking to extract better performance from their subscriber and customer lists.
In other news, Strategic Fulfillment Group recently expanded its 140,000-square-foot production plant.
It continues to maintain 19 million customer names and addresses, with more than 600 million associated records. The company offers subscription, catalog, database management, list processing, call center, presort, lettershop, product fulfillment, continuity and membership services. Its site at www.strategicfulfillment.com offers job data as well.
