Marketing Services Group Inc., New York, yesterday said that Stevens-Knox & Associates, an MSGi Direct Group company, is expanding its direct marketing capabilities to include sophisticated e-marketing services.
According to MSGi, Stevens-Knox already has a strong foundation in traditional direct mail services and will leverage its industry expertise to handle the management and brokerage of opt-in e-mail lists for the business-to-business and consumer market segments. Strategies created by the company are designed to both help clients find the most productive e-mail lists to meet their marketing needs, as well as generating substantial revenue for their list owners. “This new offering enhances the MSGi family of direct marketing services and introduces an opportunity for cross-selling to our clients,” said Jeremy Barbera, chairman and chief executive officer at MSGi.
MSGi is an Internet incubator and integrated marketing services provider.