Statlistics, Danbury, CT, announced its appointment as list manager for the Investor's Business Daily file of more than 750,000 subscribers and trial responders effective Feb. 18.
Consumers on the file are mostly male, have a median age of 52 and an average income of $150,000. The average value of their investment portfolio is $951,200, and 79 percent currently use a brokerage firm.
Investor's Business Daily subscribers pay $219 for an annual subscription. Subscriptions are sold via direct mail, space ads, Internet and radio or television advertising.
Selections on the file include geography, recency, subscribers, trial responders and expires. Base price is $175/M.
