Statlistics Inc., Danbury, CT, has acquired the Joan Cook catalog buyers file of more than 50,000 last-12-month direct mail buyers.
The file has a $57 average order price. Buyers are 69 percent female with an average age of 45 and an average income of $50,000-plus.
Selections on the file include geography, gender, recency, multibuyers, dollar and more than a dozen product selects.
