Stanton Direct Marketing Inc., Elmira, NY, said yesterday that it was named manager for the new-to-market USA Datanet billing statement program.
The USA Datanet billing statement program offers 2.4 million annual statement insert opportunities that reach customers of this communications company in the Northeast. The cost of the program is $45/M.
USA Datanet customers are 50 percent female with an age range of 35 to 55 years old and average household income of $50,000.
The program’s first drop will take place in February, and two non-competitive third party inserts per envelope are allowed. Going forward, the program will be mailed monthly with initial quantities of 200,000 per month, which it hopes to increase.