SSPS to Connect Software With Acxiom Data Network

SSPS Inc., Chicago, said yesterday that new versions of its flagship data mining product would be enabled for the Acxiom Data Network, a data delivery system that provides access to Acxiom’s data products through the Internet. The alliance with Acxiom Corp., Conway, AR, will allow SSPS’s customers to combine their own transactional information with demographic and attitudinal information from Acxiom. In addition, they can obtain demographic and lifestyle data in real time.

Future plans for the relationship include development of new research information products, joint solution bundling, business-to-business information products and joint marketing and selling programs.

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