Catalog consultant Maxwell Sroge Co., Evanston, IL, has launched a Web site that monitors developments in the catalog industry.
Catalog-News.Com is intended to serve as a source of information for catalogers and firms considering the creation of a catalog. It will include monthly features on consumer and business-to-business catalogs – Smuckers and Black Box this month – and articles on current events and trends that affect catalogers. Visitors can sign up to receive quarterly e-mail consultation services and discounts on newsletters, books and research reports.
In the future, the site will include a job search section and reviews of leading online catalog sites. Maxwell Sroge Publishing produces the industry newsletters the Catalog Marketer and the Non-Store Marketing Report.