SRC LLC, Orange, CA, a specialized software provider, announced an agreement to supply a customized market data software application to the circulation, advertising and editorial departments of Gannett Co.'s 74 daily newspapers, including USA Today. The technology will be used by the Arlington, VA-based company's circulation departments to plan subscription acquisition programs. The application will enable individual publications to conduct research and generate reports through instant access to population statistics, consumer spending data and neighborhood profiles — both on their desktops and online.
SRC LLC to Supply Customized Data To Gannett Papers
