B2B marketers are familiar with ABM, but how much do they know about the specific choices and commitments which distinguish — by a dramatic margin — high performance ABM strategies from the also-rans. SiriusDecisions has concrete research which identifies best ABM practices and quantifies the outcomes from adopting them, as DMN Editor-in-Chief Kim Davis found out in this discussion with SiriusDecisions research directors Nicky Briggs and Alisa Groocock.
