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Spotlight On Selligent Marketing Cloud: The Entitled Consumer

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. In this series of five podcasts, moderated by DMN’s Kim Davis, we learn why that kind of engagement is needed, and how to go about executing it. In the first episode, Selligent CMO Nick Worth describes the “entitled consumer,” and explains the ever-increasing demands brands face when it comes to meeting their customers in the moment and responding to their most pressing needs.

Nick’s book, Marketing to the Entitled Consumer, will be published by Mascot Books on October 30, 2018.

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