Spotlight on Selligent Marketing Cloud: The Customer Experience

Everyone’s talking about the customer experience, but how does Selligent Marketing Cloud CEO John Hernandez define it? In this conversation with DMN’s Kim Davis, he breaks the concept down, giving real-life examples of great — and disappointing — CX. “Product, service and price is important, as we know, but getting the consistent customer experience is critical.” That means three key organizations within a brand coming together: marketing, sales, and service.

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