With its music-streaming business being assailed by competitors from A to Z (Apple to Jay Z, that is), Spotify has been making the rounds of TV networks, video producers, and magazine publishers in an effort to add video clips to its offering, according to a story in today’s Wall Street Journal. The goal: sell more advertising by keeping users engaged longer.
Companies approached by Spotify apparently include Fox, NBCUniversal, and Viacom (“We want your MTV!”). The word is, among other speculative reports, that Spotify has also reached out to traditional publishers and YouTube video producers about acquiring content and perhaps developing original video series.
Spotify has issued invitations to a press conference on May 20 in New York, but did not state the purpose of the event.