CBS SportsLine, Ft. Lauderdale, FL, yesterday announced it will provide live, exclusive online streaming video coverage of Atlanta Super Show 2000, the biggest annual sporting and fitness merchandising trade show, through SportsLine.com Inc., its Internet media property.
The coverage will also include new product information, and provide retail prices and information on how and where to purchase offerings. The Internet broadcast will be located at www.sportsline.com/u/store/supershow/, and will also feature online video chats with sports figures including Steve Young, Pete Rose and J. J. Stokes.
“We're very excited that CBS SportsLine will offer the platform for consumers to see these new products, interact with the merchants and experience the thrill of being at the Super Show, thanks to this innovative streaming video technology,” said Michael Levy, founder and chief executive officer of SportsLine.com, in an announcement. “For the sporting goods merchants, CBS SportsLine delivers a substantial audience of affluent male consumers eager to view, learn about and ultimately purchase these hot, new products.”
AllVideoNetwork.com will provide production and technology for CBS SportsLine's coverage of the Super Show, which runs Thursday and Friday at the Georgia World Congress Center in Atlanta, and is produced by The Sporting Goods Manufacturers Association.