The SpeciaLISTS Ltd., Weehawken, NJ, which had offered alternative media programs on a limited basis for the last six months, has formed a division that will offer card pack, package insert, ride along, bind in, blow in, statement stuffer and customized programs.
The list firm has recently acquired the 1.5 million circulation New Vision, 775,000 Yves Rocher and 180,000 Brad Richdale direct package insert programs; the 100,000 Today's Outdoorsman card pack program; the 100,000 TV By Mail golf, health and new movers ride along programs; and the Internet Plus service provider program.
Sales manager Mario Lupia said the formation of the division completes the marketing mix for its clients. The 195,000-name Tidewater Catalog buyers list, for instance, will also be offered in a 120,000 circulation package insert program.
