Specialists Marketing Services Inc. will assume exclusive list management of the BMG Columbia House files with its appointment as list manager for the Columbia House DVD properties effective May 3, the Weehawken, NJ, company said yesterday.
The Columbia House Entertainment Master File has 5.6 million active members of DVD movie clubs. Several other Columbia House DVD segments will also be available.
Data cards will be available at www.specialistsms.com after the company takes over management of the files.
Specialists already manages the BMG music club properties and as of May 3 will manage the entire BMG Columbia House list portfolio.
BMG Music Service and Columbia House were merged last year when BMG's parent company Bertelsmann AG acquired Columbia House.