Blue Notes Records has enlisted full-service interactive advertising agency Special Ops Media to create an integrated advertising campaign for recording artist Norah Jones’ latest album.
Ms. Jones’ record, Not Too Late, came out on Jan 30. The campaign will include online marketing and media planning and buying, viral e-card and podcast development and marketing.
Ms. Jones’ career sales currently total over 15 million in the United States and more than 30 million worldwide.
Since its founding in 2002, Special Ops Media has created and managed campaigns for a wide variety of national and international brands including Puma North America, Coca-Cola Co., Penguin Publishing, Dell Computer, MTV, Showtime, Clearasil and Paramount Home Entertainment.
The agency has offices in New York and Los Angeles.