Yahoo launched Yahoo Mobile en Español, a Spanish-language mobile homepage customized for the US Spanish-speaking consumer, on November 12.
“Ad units will be segmented from regular Yahoo mobile properties, so brand advertisers that want to do display units in this language can have access to this audience,” added Felipe Muñoz, senior mobile director for Yahoo Hispanic Americas.
The Spanish-language version of Yahoo Mobile is part of the company’s strategy to expand its services to local markets around the world, said Muñoz.
The site features content targeted at Hispanic consumers, and like other Yahoo properties, includes links to e-mail, social networking accounts, news and RSS feeds.
Yahoo plans to work with advertisers to sell display and mobile search ads on this site, said Muñoz.