Spam is back on the rise

The New York Times’ Bits blog reported that spam is back on the rise (per Google’s Postini division) following the shutdown of an ISP that allegedly powered spambots. I have noticed the increase in spam by reviewing my e-mail filter every morning — what had once held 20-30 messages now often holds more than 70.

One hopes that consumers understand the difference between marketing e-mails and spam e-mails when reading this news, and the steps that e-mail marketers take to ensure that their messages only reach those that want them.

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