Bazaarvoice announced yesterday that Spa Finder Inc. has launched customer ratings and reviews on its Web site using its online review solution.
With the addition of the reviews, the millions of consumers who annually visit www.spafinder.com to learn about spas and book spa travel can now find and share relevant, authentic opinions about more than 3,700 spa properties worldwide.
Visitors to the Web site can login to rate spas on a 5-star scale according to 5 key criteria: Service quality, service variety, spa facilities, fitness facilities, and overall rating. Reviewers can also submit reviews and share information about themselves, such as number of spas visited each year, to provide context for their opinions.
Reviewers at the SpaFinder.com site share critical, credible details that are often not included in standard marketing materials.
For example, a recent 5-star review of the Canyon Ranch SpaClub Aboard the Queen Mary 2 pointed out that “… the workout room at the spa had a fabulous view which made it that much more enticing to use during my cruise. I also liked the pool area with the various steam and sauna and foot baths.”
Spa Finder also anticipates that customer ratings and reviews will play an important strategic role in Spa Finder’s sales and marketing organizations:
· In addition to providing outsourced technology and full community management, Austin, TX-based Bazaarvoice offers Spa Finder proactive analysis to help bring the spa consumer voice into the center of the organization.
· Spa Finder, which owns all of their review data, can repurpose the content in a variety of vehicles, including its Luxury SpaFinder Magazine and online and offline marketing campaigns.
· Review landing pages hosted by Bazaarvoice on the SpaFinder.com domain increase SpaFinder.com’s ranking among the major search engines, a must in the highly competitive travel sector.
SpaFinder.com implemented Bazaarvoice’s solution in less than one month with very little IT involvement. The look and feel of the reviews are customized to match the SpaFinder.com environment, and the reviews integrate with the site’s existing log-in system.