Sony Online Entertainment, New York, yesterday announced it has acquired 11 new advertisers for its network of entertainment Web sites.
It has signed Citibank, Entertainment Weekly magazine; General Motor's Oldsmobile and GMC Truck divisions; Gillette, J.C. Penney, MGM, Pepsi and Showtime Networks as well as technology and Internet companies such as GT Interactive Software and Intel.
Kelloggs, a charter Station advertiser, has also signed on for a network buy. Advertisements from the new partners will appear across a range of the sites on Sony Online Entertainment’s network which include The [email protected], Sony Pictures Entertainment Online and Sony Music Online.